I am working hard proving the saying that an author will work as hard promoting and marketing his book as he did writing it! Since Enduring Legacy: Rhetoric and Ritual of the Lost Cause was published in January, 2012, I have been working hard to get it out to the public who might be interested in it. I am setting up book talks and signings with groups such as the Civil War Round Table, Sons of Confederate Veterans, United Daughters of the Confederacy, and venues such as public libraries and museums. I have also been contacting professors of rhetoric and public address across the South who might be interested in buying the book for their personal libraries and ordering it for their departmental and university libraries. Several have indicated an interest in my coming to speak to their classes at some point over the next few months.
So far, I have spoken in Forrest City, Fort Smith, North Little Rock, Batesville, Cape Girardeau, Little Rock, and Natchez and have been on one local radio interview show. I have talks set for Lonoke, Vicksburg, Fort Smith, Prairie Grove State Battlefield Park, and Pensacola. I found out that since Enduring Legacy came out in January, most groups had already set their programs for the 2011-12 year. So I am right now involved in preparing a media kit, with the help of my computer expert son, Stuart, and my media kit expert daughter, Beth. I will be sending it out soon to at least 100 possible venues for book talks in the coming year.
The next two book talks are 7:00 pm, June 12 at Lonoke, AR, at the Lonoke Museum to the Civil War Round Table, and July 17 from 4:00 until 7:00 pm at the Fort Smith, AR, History Museum across the street from the Fort Smith National Monument.
It must be paying off, as I was contacted by the University of Alabama Press last week that the first printing had sold out and they were ordering a second printing. Good!
W. Stuart Towns